In case you are wondering Just who is Holly Hosler? here is a detailed history of my career and why it has prepared me to be an outstanding medical and healthcare content and marketing copywriter.
Holly Hosler earned a M.A. in English from Iowa State University of Science and Technology, recognized as the nation’s top program for her concentration in Rhetoric, Composition and Professional Communication. She was one of two in her class to be inducted into the Phi Kappa Phi honor society as first year master's degree students.
Originally intending to become a humanities professor, Holly changed her plans so she could support her husband through his own graduate school education. She started her non-academic career as an account executive for public relations and advertising agencies in the Philadelphia and Baltimore areas. In these roles, she wore many hats, including writing copy for long-form brochures. Her last agency specialized in hospital advertising, and it was there that she fine-tuned her ability to simplify complex medical and technical concepts to effectively communicate them to the general public.
From the Agency Side to the Hospital Industry
In 2008, Holly left the ad agency world to work in the marketing department of a hospital system. She was responsible for the marketing and communications of a 240-bed community hospital, which gave her experience in working with nearly all medical specialties.
In addition, she regularly attended grand rounds at the system’s teaching hospital to report on the subjects presented through community-focused blog posts. Despite never having attended medical school, Holly found that she understood the clinical and scientific presentations, and she developed a love for medicine. She and two others from her department formed a medical book club, reading and discussing books about topics such as health disparities related to cultural barriers, historical evidence of famous figures’ medical maladies, and medical students’ experiences while being matched with their residency programs.
From Marketing Professional to Copywriter
After several years as a marketing coordinator, Holly’s writing strengths were recognized by her department’s leadership, and she was made the health system’s copywriter when a new vice president restructured the department. In this new role, she developed a wide range of copy from magazine articles to integrated advertising campaigns to ghostwritten speeches and letters for hospital executives.
As chair of the system’s health equity communications committee, Holly was exposed to communications strategies to reduce health disparities, and she internalized Simply Put, the CDC’s guide to content writing that promotes health literacy. Experienced in following writing and editing style guides, she developed the system’s own style guide. Holly also served as writer and editor of the system’s community-focused magazine, mailed quarterly to 50,000 households.
Experience in Academic Medicine & Marketing to Doctors
In 2015, Holly took advantage of an opportunity to become a marketing manager for a U.S. News top 50 cancer center at a major academic hospital, a role that acquainted her more closely with university-based medicine. In addition to being the daily point person for departmental and divisional physician leadership and managing the creation and presentation of quarterly marketing reports, Holly gained a closer knowledge of medical and radiation oncology, immunotherapy, thoracic and complex surgery, clinical trials, basic research and the exigencies of being a physician-scientist. She learned the intricacies of creating Facebook advertising campaigns and the Salesforce CRM, and she wrote and launched a quarterly clinical trials email for physicians.
While still involved with producing consumer-focused writing for the cancer center website, Holly interviewed physicians and researched and wrote higher level medical copy for direct mail pieces aimed at referring providers. Her creation of physician-aimed content copy grew as the cancer center and hospital increased the quantity and quality of their digital content for medical professionals. Holly’s writing for a physician audience has a strong track record of receiving accolades from its medical reviewers, who typically make very few, if any, revisions.
A Healthcare Marketing Writer Is Born
In 2017, Holly’s husband was offered an associate professor position that would move their family to Kansas City and give Holly the financial freedom to start her own business. She realized that her skill sets – advertising account executive, project management, copywriting, research and academic writing, knowledge of medical fields and hospitals – made starting a freelance writing business centered on medical marketing writing an obvious choice. Holly Hosler, LLC, was formed in Kansas on November 1, 2017, and Holly has been helping her clients with their medically focused copy needs ever since.
Get In Touch